Build a better cleaning business. Not just a busier one.
Practical, straight-talking coaching for cleaning business owners who want better profits, stronger systems, a team they can rely on and a business that doesn't depend on them for everything!
Nearly 20 years running cleaning businesses
Co-founder of the DCBN
Business Coach and Mentor
No generic business theory

I've built the kind of business I now help others create
Hi, I'm Diane Greenwood and I’m an entrepreneur, property investor and experienced business coach who has spent nearly 20 years building and growing businesses of my own.
One of my biggest measures of success is creating a cleaning business that no longer relies on me to run it day to day. That freedom has allowed me to live in my beautiful home in France while my businesses continue to operate in the UK and now I help other cleaning business owners create that same freedom, whatever that looks like for them.
Alongside my hands-on experience as a business owner, I have a BSc in IT, Business Management and Languages from the University of York and a professional background in business coaching, including four and a half years as a business manager at ActionCOACH.
My approach combines business knowledge with real-world experience: practical, supportive and straight-talking, with a focus on better profits, stronger systems and a reliable team so that ultimately, you run the business rather than the business running you.
You didn't start a cleaning business to create yourself a stressful full time job!



Stuck on the Tools
I can help you build systems so you can step back from the cleaning.
Staff Absences
I will help you focus on building a resilient team structure.
Underpricing
I will help you understand your true costs and set the right price.



Recruitment
I will provide practical strategies for building a great team.
We'll look at your numbers to check your profit margins and improve them.
Profitability
I will help you develop the skills to lead your team.
Managing your Team

Numbers
Know what you need to charge, what you’re making and where the money is going.
The Four Business Foundations
I help cleaning business owners put the foundations in place for a business that's easier to run, more profitable, more sustainable and ready to grow.

Systems
Get what’s in your head documented so the business doesn’t depend on you.

Team
Recruit, manage and develop the right people.

Direction
Stop reacting to the week ahead and start building the business you actually want.
Client Testimonials
“We’ve gone from 2 employees to 11. Diane set us realistic goals and showed us how to work in and follow that plan.”
"Booking sessions with Diane for business coaching has been the best investment I've made for my company to date"
"I would 100% recommend Diane, she has been a fantastic coach. Extremely informative, knowledgeable and supportive. If you are looking for a cleaning business coach to take your business to the next level then Diane is the cleaning business coach!"
"Outstanding service! Diane has brought my confidence from 0 to 10. She has provided me with all the right tools and knowledge to allow my business to grow and flourish. Would 100% recommend her business coaching services. Thank you."
